It isn't surprising that supermarkets which choose out of town locations (thereby increasing car use and usually building on greenfield sites) don't put the environment first. However Morrisons have gone that little bit further.
A CIN member pointed out the wrapper above. The first thing I noticed was that there were no ingredients; no label as to whether there were unwanted animal products, or if the bread was suitable for vegans or not. But that isn't the complaint here.
Look carefully at the Morrisons wrapper above. There is a strange little statement:
"This packaging cannot be recycled but because we care about the environment we are working on it."We've had recyclable packagaing for a hundred years. Decent companies have now gone beyond that and use biodegradable organic plastics made from things like cornstarch. 'Trying to' just shows that Morrisons are either inept or they are lying.
"... but because we care..."
Morrisons not only fail to use the most basic recyclable materials, they instead seem to spend their money on a spin department to try and make their choice not to use recyclable or biodegradable materials look like a virtue; thereby insulting their customers' intelligence.
That left a bad taste in my mouth.
CIN was going to contact Morrisons to find out what they were doing on this issue. Unfortunately their website doesn't even have an email address for customer services. They don't seem to want to make it easy for people to get in touch with them. We will post updates here if they change their policy on recyclable materials.
Morrisons were written to about this issue on 9th February 09, but didn't bother replying.